The Story Behind LISCONN: A Name That Represents Strength, Innovation, and Unity
“What’s in a name? That which we call a rose by any other name would smell as sweet.”
Names may be just words, but in business, they carry weight. They represent identity, purpose, and vision. Today, we introduce LISCONN, a name that marks a new era for three great companies: Lorom, In Tech, and Segue. This isn’t just a rebranding exercise; LISCONN is a symbol of our combined strengths, expertise, and shared commitment to innovation.
But arriving at this name was far from straightforward. Rather than letting a boardroom decide, we turned to the best source of inspiration—our own people.
The Naming Challenge: Creativity, Chaos, and a Touch of Luck
A company-wide naming competition was launched, inviting employees to contribute ideas that would define our future. The results? A mix of brilliance, chaos, and some truly unexpected creativity.
We saw suggestions that sounded like futuristic space stations, names fit for secret government projects, and yes, even a playful nod to the internet’s favorite naming trend: Cable McCableface. After much deliberation, plenty of caffeine, and a few passionate discussions (some reportedly involving biscuits), one name stood out—LISCONN.
What LISCONN Represents
The winning name was submitted by Andy Lu from our Xiamen factory, whose blend of logic, creativity, and perhaps a touch of luck secured his place in company history.
LISCONN isn’t just a name; it’s a powerful statement:
• L – Lorom
• I – In Tech
• S – Segue
• CONN – A nod to “connection,” the heart of what we do.
When Lorom, In Tech, and Segue are connected, we create something far greater than the sum of our parts. LISCONN embodies collaboration, innovation, and the future of engineered solutions.
A New Name, the Same Commitment to Excellence
So here we are, a new name, a new identity, but the same dedication to quality, reliability, and engineering excellence.
To Andy Lu, congratulations on your well-earned victory! To everyone who participated, thank you (even if your suggestion didn’t make the cut). And to our customers, partners, and colleagues, welcome to the future of LISCONN.
#LISCONN #Innovation #EngineeringExcellence #ConnectedForSuccess